Page 11 - KC-Parks-2018-Year-in-Review

Parks and Recreation Month:

Where KC Plays

To celebrate Parks and Recreation Month, KC Parks introduced a new tagline, Where KC Plays,
in a big way!
A large mural, created by artist Ruthie Ozonoff (of the Kansas City I’m So In Love mural fame),
debuted in July on the wall of KC Parks District 2 Headquarters, located in the West Bottoms.
Employees and residents were encouraged to take selfies in front of the mural and post them to
social media throughout the month.
To further highlight the new
tagline, promote play, and
recognize employees in a
fun way, a #PlayerOfTheDay
social media campaign was
launched. One employee
was featured each day of
the month with a photo,
pertinent data and their
answer to, “Why do you
love working at KC Parks?”
The 31 selected employees
were peer-nominated
and represented a variety
of functions within the
department.
The campaign proved to
be a successful way to
build community and pride
internally and throughout
the metro by putting a face
to the many and varied
activities that encompass
KC Parks and Recreation. In
fact, the #PlayerOfTheDay
campaign was such a
success that both the
national and state park
associations featured it in
their respective magazines.

KC PARK & REC 2018 year in review 11