Page 40 - KCMO Parks Master Plan 2032

STATISTICALLY VALID
ST A TISTICALL Y V ALID

COMMUNITY SURVEY

SUMMARY

The consultant team administered After the surveys were mailed, ETC Institute followed
a needs assessment survey for up by sending text messages and mailing postcards
Kansas City, Missouri Parks and Recreation to encourage participation. The text messages and
Department during the months of November and postcards contained a link to the online version of
December 2022. The survey will help KCMO Parks the survey to make it easy for residents to complete
and Recreation Department plan for future recreation the survey. To prevent people who were not
programs and facilities that meet the community’s residents of KCMO from participating, everyone
needs and preferences. This section of the report who completed the survey online was required to
details the methods used as part of this survey effort enter their home address prior to submitting the
and the primary findings. A full copy of the survey survey. ETC Institute then matched the addresses
report is included in the appendix. that were entered online with the addresses that

were originally selected for the random sample. If
Methodology the address from a survey completed online did not

Our survey partner ETC Institute mailed a survey match one of the addresses selected for the sample,
the online survey was not included in the final
packet to a random sample of 12,000 households in database for this report.
Kansas City, Missouri. Each survey packet contained
a cover letter, a copy of the survey, and a postage-paid The goal was to obtain a minimum of 600
return envelope. Residents who received the survey completed surveys from residents, with no fewer
were given the option of returning the survey by mail or than 100 from each of the city council districts. The
completing it online at KCMOParksSurvey.org. goal was met with 617 completed surveys collected:

100 from District 1, 101 from each of Districts 2, 3, and

Figure 3.13 In the past 12 months have you
or any members of your house visited any of
the KCMO Parks and Recreation Department
parks?

34 KANSAS CITY PARKS MASTER PLAN